I said, “What strategies are you using for the fundraising?” She said “Well I’m just starting. We’ve got a website, a donate button and now I’m starting to blog.” Me: “What do you blog about?” Her: “Well I’m basically just asking for donations.” Me: “Tell me why you are doing this.” Her: “During the 2010 earthquake in Haiti, parts of a nursing school were completely wiped out. 200 nursing students lost their lives. We’ve helped rebuild the nursing school and replenish the skills labs. Now we are focusing on neonatal education and training for doctors and nurses.” Me: “Wow! I suggest you share that story on your blog and then ask for a donation.” I don’t know about you but that story hit me hard.
That makes me incredibly sad. And that’s what makes the story so powerful. It invokes emotion.
Huh? It is how the brain processes memories. Content (or stories) tied to emotion are more likely to be retained. People may not exactly remember the story but they remember how the story made them feel. And . . . That’s what you want when it comes to learning, change and taking action (in my colleagues case, the story will propel some people to donate to the charity!) (For those of you wanting to know specifics of Whole Brain Learning, I’m not a neurobiologist but I do know it’s tied to the amygdala and the hippocampus.) To engage your audience in Whole Brain Learning, I’m offering you 3 simple strategies:
Recently I was at a conference and someone said to me, “I still remember that story you told about Arlene Dickenson”
On the other hand … I’ve never had anyone approach me and say “I still remember the 14th bullet point you made in that presentation!”
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“The workshop was wonderful!! Barb walked the talk by continuously demonstrating the tips and skills she was teaching! It was amazing to see it all come together. I would recommend the workshop to anyone who has to present.”
Bev Waite, Education Lead-Nursing,
Sunnybrook Health Sciences Centre
I told one of the nurse educators that it was the best 3 hours I have spent in a training session as the content was clear, relevant, exactly enough to be able to incorporate into presentations, and you demonstrated each point which was great. It was watching an expert at work.
Aideen Carroll, Advanced Practice Nurse Educator
Toronto General Hospital
Your workshop was also a big hit. It was interesting to hear people talk about it as not good, but great.
CMP Manager of Governance and Events CNA
After working with Barb, our team returned to work energized, enthused and inspired to utilize tools that increase our communication, clarity and relationship with not only each other, but also with the residents and families that we serve. I would highly recommend Barb if you want to bring out the best in your team.
Dale Clements, Administrator
Barb Langlois led a wonderful one day workshop for 45 Clinical Nurse Educators in Saskatoon Health Region. She worked with us in advance to really understand our learning needs, Six months later, I see CNEs using Barb’s techniques to engage learners and I use them myself in my own presentations. I strongly recommend Barb – she is a very skilled facilitator who connects with learners in a very meaningful and effective way.
Margot Hawke RN, BSN, MCEd, Nursing Professional Practice Lead
Saskatoon Health Region
Barb is a gifted and dynamic presenter. Communication concepts were presented in a lighthearted way such that developing ideas for organizational change and group work seemed like play. I would definitely recommend her workshops!
Lisa Jesso MN, RN
The workshop was a home-run!! The nurses found the tools so useful and practical for their everyday communication. They also were engaged the entire time!
Louise Peterson, CNE
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You have the privilege to speak in front of an audience.That means you have a chance to positively impact others’ thoughts or emotions